How much will a Kajabi plan cost? Is it worth the investment? And if so, which plan will be most suitable for your business?
If you’re looking for straightforward answers to your Kajabi pricing questions this blog is for you.
How much is Kajabi?
Kajabi has three pricing options but is generally more expensive that other platforms such a Podia, which offer less features. Each comes with a fourteen day trial and a 20% discount if you choose to pay annually rather than monthly.
The following is an overview of the three pricing tiers:
The following is an overview of what’s included in each of Kajabi’s plans:
Kajabi basic plan
As with all of its plans, Kajabi offers unlimited landing sales pages and marketing emails, and 0% transaction fees with the basic plan.
The following features are also standard across all of it’s plans, including the basic plan:
- Kajabi university
- Webinars and events
- Ready to use templates
- Assessments (Quizzes and Surveys)
- 1 customer success activation call
- Chat support
For most businesses, the deciding factor of which is the most suitable plan will be the restrictions within each. For the basic plan, you’ll be limited to the following:
- 3 products
- 3 pipelines
- 10,000 contacts
- 1,000 active members
- 1 website
- 1 admin user
Note: pipelines refers to a sales pipeline builder which can be used to automatically market and funnel traffic and sales.
Depending on your business, a limit of three products – i.e. online courses, membership areas or other digital resources – may be sufficient. For growing or larger businesses, this is potentially far too restrictive.
Active members refer to your contacts who have accessed their account within the last 30 days. Again, this is an important consideration, as you may find you easily reach the 1,000 limit, depending on the size of your customer base.
Some of the other constraints, such as the limit of one website and one admin user, are potentially less of an issue. However, if you hope to grow your online course sales, you may find them restrictive in the long term.
Kajabi growth plan
Again, there are no restrictions on the number of landing sales pages or marketing emails, and 0% transaction fees with the growth plan.
In addition to the standard features offered on all plans (see above), the growth plan includes the following additional features:
- 24/7 chat support (the basic plan only offers limited hours)
- Advanced automations – the basic plan does offer some automations but the advanced features allow you to customise your automated email marketing further
- The ability to remove Kajabi branding
- Affiliate marketing
As with the basic plan, there are constraints in terms of the number of products, pipelines, contacts and active members, websites and admin users you can have. These are limited to the following:
- 15 products
- 15 pipelines
- 25,000 contacts
- 10,000 active members
- 1 website
- 10 admin users
With the exception of the number of websites allowed, all limits are increased from those on the basic package. And with only a price increase of $40–$50, depending on whether you have a monthly or annual plan, it’s no wonder it’s the most popular of Kajabi’s plans.
The substantial increase in the number of products, pipelines and active members has the potential to make this plan a more suitable option. Particularly if you already have a number of online courses you wish to market, are looking to increase your products on offer and/or increase your number of customers.
Kajabi pro plan
As with the basic and growth plan, you have access to unlimited landing sales pages and marketing emails, and there are 0% transaction fees included in the pro plan.
The only addition to the features offered in the previous two plans (outlined in the basic and growth plans above) is the code editor. With the pro plan, the code editor allows you to fully customise parts of the Kajabi software and templates, making them more tailored to your business.
Even with the pro plan – the most expensive of Kajabi’s plans – there are restrictions on the number of products, pipelines, contacts and active members, websites and admin users you can have. These are as follows:
- 100 products
- 100 pipelines
- 100,000 contacts
- 20,000 active members
- 3 websites
- 25 admin users
The considerable increase across all areas is reflected in the price difference between the growth and pro plan. Although an expensive option, it offers generous limits on the number of products, pipelines, contacts and active members you can have, making it a more suitable option if you have a sizable bank of content and number of customers to deliver to.
Additionally, the allowance of three websites may be a selling point for you, if you’re looking to host subsequent websites under the same plan.
In addition to the features explained above, the Kajabi platform offers the following:
- Tools to build and host your website, including the use of templates.
- The option to add videos, audio, pdfs, text, quizzes, comments sections, etc. to your lessons.
- Tools to ‘drip’ content and ensure course compliance.
- Tools to build and host your blog.
- Membership packages for your students.
- Analytical information and reporting in relation to student engagement and sales.
Why is Kajabi so expensive?
Kajabi is marketed as an ‘all-in-one’ platform. It doesn’t only allow you to create and sell your content and digital products online, it is designed to support the running of all aspects of your online course business. It offers a fully fledged, customisable website, combining your course hosting, sales, marketing and blog all in one place.
Kajabi is considerably more expensive than other online learning platforms. However, for this extra cost, it offers the additional features outlined above, such as marketing and blogging, meaning you don’t have to pay extra to integrate third party tools.
The ability to manage all these aspects using one platform is Kajabi’s selling point. However, if these are elements which you won’t utilise or already have set up, then the premium price may not be worth it for your business.
Alternatives to Kajabi
There are many alternatives to Kajabi. These tend to be cheaper and offer similar features to one another; namely, focusing on providing a hosting website, which allows you to create and sell your online courses, without the additional features which increase the price of Kajabi considerably (i.e. sales pipelines and marketing). You can find a comparison of Kajabi with some popular alternatives in our blog posts: Kajabi vs Podia; Kajabi vs Teachable; Kajabi vs Thinkific.
While these alternatives offer similar features, Godaptive provides you with a unique feature: the ability to offer your students artificial intelligence (AI) powered, adaptive courses that personalise course content for each individual. A feature that even Kajabi doesn’t provide, and at a fraction of the Kajabi price.
How does it work?
Godaptive’s adaptive learning platform captures data as your learners interact with your course content and automatically reacts to their learning needs. Using AI, it can adapt and personalise your content, providing additional resources and further assessment tools where necessary, to support your users’ individual learning needs.
This optimises the learning environment, resulting in improved learning outcomes, and an increase in student engagement and satisfaction. Furthermore, it supports better user retention, exam results and course completion rates.
To learn more about an AI powered, adaptive learning platform visit our ‘Benefits of an Adaptive Learning Platform’ blog. Here you’ll find more information about how adaptive learning works, why to choose it and the benefits for your business and learners.
If you’re looking for a high quality adaptive learning platform, which allows you to stand out from your competitors, visit the Godaptive website to find out more about AI powered learning.